Discover how our Merchant customers operate at their best with Intact iQ.Find out more
Discover how our Wholesale & Distribution customers operate at their best with Intact iQ.Find out more
Discover how our Retail customers operate at their best with Intact iQ.Find out more
Discover how businesses from a wide range of sectors operate at their best with Intact iQ Design Suite.Find out more
Our flagship product, Intact iQ, is next-generation ERP software designed for today’s digital economy.Find out more
Intact Xline is a powerful business management software solution designed for small to medium-sized companies.Find out more
Our agile development framework enables us to quickly develop and regularly deliver new features that provide the most business value.Find out more
Our consultants work directly with our project team to future-proof your business, facilitate your long-term goals and accelerate growth.Find out more
Our local, dedicated technical support specialists are on hand to ensure your system is always operating at its best.Find out more
Our qualified and experienced ICT engineers advise, supply and deploy your perfect fit on premise or cloud based solution.Find out more
We offer a range of courses to help you get the most out of your software and further deliver on your overall business objectives.View courses
Implementing and supporting our leading ERP and business management software solutions since 1992Find out more
We are instigators. Change makers. Future thinkers. Determined to take your business to the next level.Find out more
Hear what our team of Intacters have to say about life inside IntactFind out more
Provides a unique range of benefits to enable partners to differentiate themselves in the marketplace and add exceptional customer value.Find out more
Our local, expert team are on hand to answer any queries you may have. Get started and elevate your business with Intact.Contact Us
Find out how our software solutions enable our customers to elevate their businessesFind out more
Our technology and industry experts keep you informed of the latest trends, expert advice and best practice applications impacting your businessRead more
Explore our range of ebooks, white-papers, videos and product brochuresFind out more
Keep up to date with the latest Intact news and eventsFind out more
We’re here to partner, collaborate and innovate with you. Our mission is to ensure your perfect fit software solution continuously enables you to elevate your business.Find out more
Over the years we’ve heard some horror stories about companies trying, and catastrophically failing, to integrate an e-commerce website to their back office system.
One such company even called a halt to their attempt after clocking up a bill of €30,000 whilst still no-where near completion. Needless to say they have disengaged with the ERP vendor & e-commerce platform in question.
They are now running Intact Software and have set up our fully integrated ecommerce solution for their webshop.
Integrating a B2B or B2C ecommerce website to your ERP system allows for the seamless movement of data between your back office operations and your online shop.
It’s a great way of generating additional revenue 24/7 but it is not something you can turn on at the flick of a switch.
Your investment will reflect the level of complexity required and the overall digital strategy you wish to pursue.
While many businesses choose the path of least resistance and manually duplicate their ERP system data on to a standalone independent e-commerce website, it can often result in huge issues with data duplication, human error, man hours and cost involved.
When implemented correctly, an integrated webshop will see you managing a single database where all stock information, pricing and products are updated in real-time on your ecommerce site as changes are made in your back office system.
If you are seriously thinking of capitalising on the on-going growth of online sales then there are a number of things to consider before you delve into your eCommerce venture.
Fail to plan, plan to fail
Dive into your eCommerce project without a plan and you’re sure to fall at the first hurdle. Many businesses misunderstand the workload involved in getting online and can incur unnecessary and excessive costs along the way. The more planning you do in advance, the fewer errors you’ll make when you flip the ‘go live’ switch.
Start by allocating a project manager to the job; someone who can manage everything from your stock to liaising with the web developers. Give them the time to focus on what products you’re going to sell and the categories they will be placed in. Get them thinking about your pricing, payment options, delivery & returns policies. And finally, ensure they create customer-friendly product descriptions to help your business to be found on Google.
Choose your website provider wisely
Don’t underestimate the level of expertise required to fully integrate your business software platform to an online web store. It is vital to partner with the right people from the outset – someone with the necessary skills to work with your particular system and related web services.
Don’t assume your current website provider has the knowledge or capabilities to integrate your website to your back office operations.
To do so could lead you down a long and bumpy road of uncertainty and hardship, not to mention a potential drain on funds. Carry out a thorough vendor selection process before you start. Flush out the vendors who have successfully implemented an eCommerce website in your industry and get talking to reference sites. Avoid the vendors who only ‘think’ they can do it.
Allocate appropriate resources
Moving into online sales requires much more than just the cost of getting a website up and running. Once you’ve tackled the domain name, products you’re going to sell, pricing, payment options, shipping, returns etc you need to get traffic to your website. There are numerous ways to do this but each take a significant investment both in terms of time and money e.g. Search Engine Optimisation (SEO), Pay Per Click (PPC) adverts, analytics, social media, email campaigns etc.
Too many companies fail to allocate enough resources to managing, measuring and growing their eCommerce store and then wonder why online sales are poor.
Again, it is vital to dedicate a staff member to this side of the project. Not only will they keep the website ticking over but actively help to bring in revenue. When you consider how much effort goes into processing your shop floor/warehouse orders, it’s only reasonable to ask for the same effort to be put into your online orders.
As you can see, going online is a big undertaking and shouldn't be considered without first realising the effort and commitment needed to succeed. While it is not as complicated as setting up a ‘bricks and mortar’ store it makes sense to take these preparatory steps before opening your virtual doors. It is only then that you can aspire to increasing your online sales revenues, growing your market reach or getting a competitive edge.
Some other considerations to take on-board can be found here