2 December 2016 | in Cost Efficiency

What is efficient Sales Cycle Management?

Written by Intact Software
What is efficient Sales Cycle Management?

Are you a business owner with sales people working for you? Do you know exactly how your sales reps are performing at any given time?

In order to rate and assess your sales team’s performance it is important to keep abreast of all their activities.  Have you ever taken the time to really look in detail at your sales process?  Do you keep up to date on what your sales teams are up to?

The fact of the matter is, I come across many business owners who don't know what their sales teams are up to.  For them, the reality is that they just don't have the accurate information, collated and easily accessible to them in one place in order to get the full picture.


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These days, there is no excuse for not keeping on top of yours sales teams’ activities.  Modern business management software can provide the relevant information to you in one place and even without you having to go in search of it.

There are useful workflows, scheduled reporting, alerts, fully integrated CRM systems etc all available to improve the visibility of your sales process.


So when was the last time you took at good look at your sales cycle?  If your sales team are actively generating new sales leads and acquiring new customers, are you being kept informed?  Imagine if a sales lead becomes an ‘opportunity’ and you are automatically informed by email, text or notification?  Or, if the ‘opportunity’ progresses to a fully-fledged customer the same thing happens?  At least you will always be kept in the loop and in real-time too!


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Your sales teams are also responsible for ensuring existing customers are kept active and regularly placing repeat orders.  To ensure these orders, and those of your new clients, receive their items, you can be automatically notified if the order doesn’t materialise for some reason.  With instant notification of the issue, you can assess the situation and take immediate action.

In today’s fast-paced world, you should be able to access accurate information about your business at the click of a button.  Or even better, have critical information scheduled to be delivered directly to you without you having to go in search for it.


The aim of business management software is to make your life easier, allowing you the time to focus on more critical business operations. If the time has come for you to assess and attack your sales cycle, and integrate it with every element of your company then it may be time you examined your sales tools and systems.  You should be looking to find ways to shorten the process, boost profit and grow your revenue. But more importantly, to be kept informed at all times.


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