From the moment a potential customer contacts your business, the process of information gathering begins. The more up-to-date, accurate and complete the information, the more valuable it will be to your business.
How you deal with this information will determine how successful you are in business today.
In my experience, businesses tend to fall into two different categories: they are either a ‘standard’ business operating no differently to their competitors; or one that values and uses the information they gather to gain a competitive advantage.
The latter also strive to be different, innovative and accomplished in the way they carry out their business to control margins and increase profits. I like to call this kind of business ‘Smart’.
So, what makes a business ‘smart’?
In my opinion, a combination of these three attributes make a business ‘smart’:
• A smart business model • Utilising smart processes • Smart people!
You may notice the words ‘software’ or ‘technology’ don’t appear here. As unusual as this may seem coming from someone who co-founded a software company, it doesn’t mean I don’t think technology plays its part.
I believe all three ‘smart’ attributes need smart technology in place to enable them to happen.